The mockups shown above are an example of what the illustrations will look like within the launched app. Since Kinder incorporates a large amount of white space, my client and I chose to make the characters brighter to give a more dynamic and playful appearance to the onboarding process.
"Happy Child"
"Devoted Dad"
The colour palette was pre-selected by my client, however the intensity of the shades was a decision we reached together. Each character is unique in the role it communicates, the expression, and use of colour. I wanted to showcase variety while keeping within colour constraints and character theme. The result was a set of 4 characters that work just as well together as they do apart.
In a few instances I chose to use colours within one of the main colour's shade range. For example, the blues used for the father figure are more vibrant than the main blue from the colour palette. This exception was made to keep vibrancy consistent throughout the illustrations when viewed on an app user's phone.
"Busy Mom"
"Meditating Mom"
Alongside the character illustrations, I produced a set of five emotes to be used as a rating system for users of the Kinder app. I chose two main colours from the colour palette, blue and green. The green communicating joy, and the blue showing discontent. the two colours, when used together, create a type of gradient that is both visually appealing while also clearly represents each emotion.
Software Used:
Adobe Illustrator